The Studebaker Commander Starliner Coupe: A Design Icon Born from Innovation and Competition

The Studebaker Commander Starliner Coupe: A Design Icon Born from Innovation and Competition

In 1953, the Museum of Modern Art (MoMA) in New York City hosted an exhibition that would change the course of automotive design forever. Titled “Ten Automobiles,” the show featured a selection of cars that showcased the innovative spirit of the post-war era. Among them was the Studebaker Commander Starliner Coupe, a vehicle that would go on to influence designers across the Atlantic.

The Starliner’s sleek and futuristic appearance was more than just a styling exercise; it was a direct response to the growing competition in the American automotive market. With the Big Three - Ford, General Motors, and Chrysler - dominating the scene, Studebaker needed something special to stand out from the crowd. Enter the Commander Starliner Coupe, a car that would put Studebaker firmly on the map.

The Europeans took notice of the Starliner’s avant-garde design language, which was characterized by its knife-edge aesthetic and swooping lines. As Witold Rybezynski so aptly put it, “It was the Europeans who would adapt the knife-edge aesthetic of the Starliner, as would become evident when Citroën unveiled the DS two years later.”

The influence of the Starliner can be seen in many European designs that followed, from the sleek and sophisticated lines of the Mercedes-Benz 300SL to the futuristic looks of the Alfa Romeo Giulietta Sprint. The car’s impact was not limited to just design; it also played a significant role in shaping the direction of American automotive culture.

In an era where muscle cars reigned supreme, the Starliner stood out as a beacon of innovation and style. Its influence can still be seen today, with modern designers drawing inspiration from its sleek lines and futuristic aesthetic. The Studebaker Commander Starliner Coupe may have been just one car among many in MoMA’s 1953 exhibition, but it left an indelible mark on the world of automotive design.

As we look back at this iconic vehicle, we are reminded that great design is not just about aesthetics; it’s also about innovation and a willingness to take risks. The Studebaker Commander Starliner Coupe was more than just a car - it was a symbol of American ingenuity and creativity during the post-war era. Its legacy continues to inspire designers today, serving as a reminder that even in an industry dominated by giants, there is always room for innovation and style.